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A Deep Dive Into the Into the Creative Mind of Dr.Dre

     After a period of deliberation, my group decided to make a commercial for the headphones brand Beats by Dre. Created by well-known music producer Dr.Dre, the company was founded in 2006. In the commercial, the audience will see the battery life and sound quality of Beats headphones used in everyday life. It will feature the headphones being used as part of an everyday routine to showcase the capabilities of the headphone.  I have made these observations based on the various ads they have produced over the years.

-Depending on the scene, clothes are generally casual or athletic when required as the headphones were designed for people of various lifestyles.

-Props in Beats commercials are usually minimal to really show the headphones.  A lot of ads are just the athlete or person going through a workout or other routines with their headphones. Props include but are not limited to various beats products, laptops, sports equipment, and vehicles.

- The audio for the commercial is going to include diegetic sound and non-diegetic sound. The different types of sound are going to demonstrate the noise cancellation ability of the headphones. It will also show transitions from public spaces to more isolated ones, along with the sound quality of music when heard from Beats products.

-The logo for the brand will be displayed at the end of the commercial and will be seen on the headphones throughout the commercial.

-During the commercial, the Beats Solo 3 headphones will be visible somewhere in every shot whether it's being used or hanging around the actor's neck.

-Commercials often show what you can do with the product and how you can use it to show its convenience and bring in more customers

-While conducting research for this commercial, Beats used a lot of tracking and panning shots to follow people using their headphones. Close-ups and cutting between scenes were also used. Low angles were also used to show the power that athlete has. They used various athletes from different sports to show people that their favorite player was using that product.

-Some commercials used just the sounds in a gym or locker room while others used crowds and belligerent fans. The actors were sometimes shown using headphones to block out the "haters" and people against them. 

-The lighting in the commercials varied as well. For the more outdoors commercials, natural lighting was used and for the ones inside they used more artificial light like ring lights and overhead lights. 


The Beats by Dre logo


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