A Deep Dive Into the Into the Creative Mind of Dr.Dre

After a period of deliberation, my group decided to make a commercial for the headphones brand Beats by Dre. Created by well-known music producer Dr.Dre, the company was founded in 2006. In the commercial, the audience will see the battery life and sound quality of Beats headphones used in everyday life. It will feature the headphones being used as part of an everyday routine to showcase the capabilities of the headphone. I have made these observations based on the various ads they have produced over the years.

-Depending on the scene, clothes are generally casual or athletic when required as the headphones were designed for people of various lifestyles.

-Props in Beats commercials are usually minimal to really show the headphones. A lot of ads are just the athlete or person going through a workout or other routines with their headphones. Props include but are not limited to various beats products, laptops, sports equipment, and vehicles.

- The audio for the commercial is going to include diegetic sound and non-diegetic sound. The different types of sound are going to demonstrate the noise cancellation ability of the headphones. It will also show transitions from public spaces to more isolated ones, along with the sound quality of music when heard from Beats products.

-The logo for the brand will be displayed at the end of the commercial and will be seen on the headphones throughout the commercial.

-During the commercial, the Beats Solo 3 headphones will be visible somewhere in every shot whether it's being used or hanging around the actor's neck.

-Commercials often show what you can do with the product and how you can use it to show its convenience and bring in more customers

-While conducting research for this commercial, Beats used a lot of tracking and panning shots to follow people using their headphones. Close-ups and cutting between scenes were also used. Low angles were also used to show the power that athlete has. They used various athletes from different sports to show people that their favorite player was using that product.

-Some commercials used just the sounds in a gym or locker room while others used crowds and belligerent fans. The actors were sometimes shown using headphones to block out the "haters" and people against them.

-The lighting in the commercials varied as well. For the more outdoors commercials, natural lighting was used and for the ones inside they used more artificial light like ring lights and overhead lights.

The Beats by Dre logo

Comments

Our Pitches

The group has several ideas on what we should make our video about. We have narrowed them down to three in order to make the decision easier for ourselves. The first pitch surrounds two high athletes that play volleyball. The two are inseparable, but different in nature. One was always extremely passionate about volleyball, determined to improve and become a major player of the sport. For convenience, we will call this character Character A (or CA for short). The other character was never very interested in sports and was more intrigued by online endeavors (phones, gaming, etc.). This character will be called Character B (or CB). One day, CB is sitting on the stairs on his phone when CA is going down them. CA drops the volleyball in his hand, yelling for CB to watch out as it moves towards him. CB is caught off guard, dropping his phone as the yelling startles him. Miraculously, he is able to pass the ball back to CA perfectly and catch his ...

The Conference Call

Unfortunately, the group could not come together to film this week. This was extremely frustrating because it set us behind for a few days. Many of us were working, and when we weren't, others had obligations they couldn't miss. Despite this minor setback, we still made time to talk about our film. The group decided to do a phone call to work out the details of the project. Again, we were focusing on the opening. We are unfamiliar with the formatting of the intro. As a result, we all had many different ideas on how we should execute it. All of us provided input on how we could change certain scenes and dialogue to accommodate the opening. Though small decisions like the font have not been ironed out, we have a clear idea of how we want the names and titles to be displayed. This may require some of the scenes to be reshot, but we are perfectly fine with making this adjustment to get the best product we can. The group agreed that we should im...

All About Me

My favorite things are art and pop culture. As a result, many of my hobbies are related to both of those things. The main things I enjoy are music and fashion, which conjoin the two aforementioned topics. My favorite brands are Mugler, Maison Margiela, and Diesel. I spend a lot of my time watching fashion shows from these brands. A dream of mine is to become a stylist or creative director of some kind. I also enjoy thrifting clothes and looking for vintage pieces online. My favorite periods for fashion and general inspiration are the 90s and 2000s. As a result, I often reference iconic moments in those eras in my art. I make a lot of different kinds of art. I have been painting and drawing traditionally for most of my life. Recently, however, I’ve been drawing digitally more often. I prefer it because you have an endless amount of colors and brushes you can use and you can correct mistakes easily. Some ...

AICE Media Studies

Search This Blog