Storyboarding the Commercial

First Scene -

The leading actor Joshua, sits down and begins to do some homework at a coffee shop. This establishes the setting and main character of the commercial. The medium shot in this scene will showcase the number of people in the background and the general noisy atmosphere.

Second Scene -

This will be a medium close-up shot of Joshua's side profile as he reaches into his bag to grab the pair of Beats and put them on his head. In this shot, after Joshua puts the Beats on, the scene will become silent and the device's connecting noise will play. Then, a song will begin to play. This use of non-diegetic sound will drown out the atmospheric noise.

Third Scene -

The song that began in the second shot will continue for the rest of the commercial. This scene will showcase a low-angle shot of Joshua getting into a car with the Beats on. Here he will have a different costume on, to signify time has passed.

Fourth Scene -

This will be a tilt shot starting from a low angle. The shot will showcase Joshua playing basketball, emphasizing his use of the product while doing so. In this shot, he is wearing a different costume than the other two, emphasizing the product's long battery life. The on-the-go feel of the ad is a reference to many Beats ads that showcase famous Beats users doing hobbies or things they are most famous for.

Fifth Scene -

In this scene, we cut back to Joshua at the coffee shop. It starts off as a medium shot as he greets some friends that meet up with him. He then takes off the Beats and they continue to talk, all while the camera zooms out. Once the zoom finishes, the Beats logo will fade in, along with text stating "Up to 40 hours of endless play". The commercial ends shortly after.

This storyboard is a rough draft and is subject to change.

Comments

On the Nice List

Upon further inspection, our footage wasn’t as bad as I described. We had a lot of salvageable shots. As a result, we are going to keep the footage we have already taken. However, we are going to go back to the park to take some simple shots to make the beginning less choppy. Thankfully, we won’t have to pay to be in the area of the park we have to film this at. Plans to reshoot went well. We got the basic shots we needed to fill out certain spots in the video. Now, it’s time to edit. We choose to split up the work between us. This was to ensure that each of us had a say in the vision for the video. Splitting the work also alleviates the burden of editing it all by one’s self. Unfortunately, the equipment I was using didn’t allow me to work with computer software to edit the video. The laptop I had was broken and unreliable, so I went back to the editing software I used in the previous project. I started by putting all the takes we took in a big project and muting each...

Now Let’s Really Plan This Out

Location: Filming at the beach would provide stunning visuals with the backdrop of the ocean and sand. The players could be shown diving and rolling on the soft sand to make intense plays. A park would offer a more relaxed and peaceful atmosphere, with trees and greenery in the background, providing a contrast to the fierce competition on the court. Filming at the gym would allow for intense close-ups of the players as they sweat and strain to make every move count, with the sounds of the game echoing off the walls. The contrast of these three locations would add to the dynamic storytelling of a volleyball movie. Participants: As the director and editor, I will be responsible for overseeing the creative vision and execution of the film. I will work closely with the other members of the production team to plan out the visual style, character development, and overall tone of the film. I will also work with the actors to ensure they understand their roles and deliver the best perfor...

Get Your Popcorn.. Let’s Watch A Movie

Now that the group has chosen what genre and concept we want our final project to be, it’s time to watch a few films that follow the conventions of the sports genre. Today’s film will be Creed 2, directed by Steven Caple Jr. and starring Michael B. Jordan alongside Sylvester Stallone. What elements (Conventions) of the genre that you chose to base your final task on does this movie have? The elements of this picture that relate to our genre would be that it is louder, grander, and greater than the first one. By maintaining an emphasis on the humanity of its main characters, it is able to correct itself. More than any punch delivered in the ring, whether Rocky will see his son again and the tribulations of the recent Creed couple are the subjects of greater suspense. The boxing scenes are fascinating and fun. Also, it gives fans a feast of entertainment. What elements (Conventions) of the genre did the movie have that you like? I enjoy how Adonis and Viktor...

AICE Media Studies

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